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Hearst buys Astronet

Published on .

Hearst New Media & Technology purchased horoscope and astrology content provider Astronet for an undisclosed sum. Astronet, an exclusive provider on America Online, will become the horoscope and astrology channel on Hearst HomeArts. Astronet's Web site will be co-branded and linked to HomeArts. The multiyear deal will also allow a co-branded HomeArts Astronet to continue to be the exclusive astrology provider for AOL and AOL.com. Eugenie Diserio, president-CEO and founder of Astronet, will continue as creative director of Astronet and become an executive at Hearst New Media.

Copyright January 1999, Crain Communications Inc.

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