Hearst Magazines wants to reach out to teens, and may have a test magazine out as early as summer. "We're looking to do a couple of titles aimed at the teen market this year," a spokeswoman confirmed. Cosmopolitan
may be used as a launching pad, according to one media buyer approached by the title, calling it "Cosmo
without the sex" but heavy on beauty and fashion advice.
Copyright January 1999, Crain Communications Inc.