Hearst Magazines to test teen titles

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Hearst Magazines wants to reach out to teens, and may have a test magazine out as early as summer. "We're looking to do a couple of titles aimed at the teen market this year," a spokeswoman confirmed. Cosmopolitan may be used as a launching pad, according to one media buyer approached by the title, calling it "Cosmo without the sex" but heavy on beauty and fashion advice.

Copyright January 1999, Crain Communications Inc.

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