The English-language edition is being introduced in the subcontinent through a licensing arrangement with New Delhi- based publisher Living Media, whose news magazine India Today is market leader in its category.
A 1956 law prevents foreign media from equity involvement in any magazine or newspaper venture in India, forcing the publishers of titles like TIME and PC World to license their brands on payment of royalty. Living Media also is TIME's local licensee.
Hatchette Filipacchi's Elle will also shortly launch an English-language Indian edition in an agreement similar to Hearst's. New Delhi-based Ogaan Publications' is Elle's local licensee for the English-language title. The new entrants will compete with Bombay-based Bennett, Coleman & Co.'s Femina and Bombay-based Magna Publishing Co.'s Savvy magazines.
Copyright September 1996, Crain Communications Inc.