Hearst's HomeArts merges with Women.com

Published on .

The Hearst Corp.'s Hearst New Media & Technology unit, based in New York, and Women.com Networks, San Mateo, Calif., have partnered to form a new online network for women. The network, touted as the largest online resource for women, will include Hearst's HomeArts.com Web site and the Women.com site. The sites will maintain separate addresses, said Kathryn Creech, former general manager of HomeArts.com and now senior VP for Women.com. The new company, a joint venture, will be called Women.com Networks and will be based in San Mateo. Under the partnership, Women.com Networks will distribute 11 Hearst magazine sites, including Cosmopolitan, Country Living, Good Housekeeping, Marie Claire and Redbook. ``Women.com was the best match for us in terms of content, brands, philosophy and business approach,'' Ms. Creech said of Hearst's decision to partner with the network. ``In combining the sites, we now can offer advertisers an expanded audience in terms of demographics and psychographics,'' she said.

Copyright January 1999, Crain Communications Inc.

In this article:
Most Popular