Hearst seeks buyers for two sports titles

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Hearst Magazines is putting Sports Afield and Motor Boating & Sailing on the selling block, the first time the closely held publisher has ever put any titles up for sale. Investment bank Jordan, Edmiston Group is handling the sale. Hearst is divesting the smaller properties as it focuses on more mass-market titles such as its Talk joint venture and Oprah Winfrey-backed women's magazine. Separtely, parent Hearst Corp. has agreed to buy the San Francisco Chronicle newspaper for an undisclosed price.

Copyright August 1999, Crain Communications Inc.

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