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Hearst wooing PM, Kraft execs after ads pulled

Published on .

In an effort to win back advertising from Philip Morris USA and sister Philip Morris Cos. unit Kraft Foods, Hearst executives have been meeting with top management from the advertisers. The marketers pulled ads after Hearst dropped rate bases and hiked ad prices, effective this month. In one recent meeting, Hearst Magazines President D. Claeys Bahrenburg, the incoming chairman of the Magazine Publishers of America, huddled with Philip Morris USA President-CEO James J. Morgan. Hearst publishers this week were scheduled to meet with Kraft agency Leo Burnett USA, Chicago.

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