×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

HEARTRENDING FOR THE HOLIDAYS

Published on .

AT&T Corp. this week breaks a tearjerker for its 1 800 To Be Safe service, with a teen-age runaway longing to talk to his mom after seeing families buying Christmas trees.

Young & Rubicam, New York, created the spot to highlight AT &T's commitment to people, said Steve Graham, AT&T's national director of marketing communications. The complimentary service connects consumers to a national travelers aid hot line.

In this article:
Most Popular