TV Spots of the Week | Media Player


And Other Current TV Commercials of Note

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Heavy Night for Lite Beer
Client: Miller Brewing Co.
Brand: Miller Lite
Title: "Boston Finale"
Agency: Schupp Co., St. Louis

Imagine a reality show that challenges contestants to drink beer all night. Here's the Boston winner of Miller Lite's first "Reality Commercial" competition living out his barroom fantasy with the cameras running.

Chasing Romance
Client: Lexus
Brand: GX SUV
Title: "Romance"
Agency: TeamOne Advertising, El Segundo, Calif.

Chasing an elusive cowboy through the woods, this Lexus GX driver ends her journey with a lesson about marriage.

Liquid Crystal TV
Client: Sharp
Brand: Aquos TV
Title: "The Other Side"
Agency: Oasis Advertising, New York

To hell with the pretty women and cute children in this spot, get a load of the sculpturally elegant and incredibly thin TV set.

Miss Piggie Goes Uptown
Client: MasterCard
Brand: MasterCard "Priceless" campaign
Title: "Muppets in the City"
Agency: McCann-Erickson, New York

Miss Piggy and friends step out and put on the Ritz to promote the material joys of city life as well as the priceless nature of plastic money.

Ford's 3.5 Minute Spot
Client: Ford Motor Co.
Brand: Ford Vehicles
Title: "Fox 24 Ad"
Agency: J. Walter Thompson, Detroit

This is one of the two 3.5-minute spots created for onetime use in the Oct. 29 season premiere of Fox's program 24. The program content also highlighted Ford vehicles. This spot received the highest consumer recall score for the period of Oct. 28 to Nov. 10 in the bi-weekly Intermedia Advertising Group survey.

Shark Scare
Client: Olympus
Brand: Olympus Digital Cameras
Title: "Digital Experience"
Agency: Martin Agency, Richmond, Va.

Marveling at the LCD image display of his new Olympus digital camera, a 12-year-old takes a photo of a shark and then uses the image display to panic smaller fish in another tank.

Spiral Dog
Client: Cingular Wireless
Brand: Cingular Roll Over Minutes
Title: "Dog"
Agency: BBDO Worldwide, New York

Well, it certainly is literal but it works. BBDO's creatives use a dog rolling over to emphasize Cingular's rollover minutes. Like the telcom, the puppy just keeps on rollin' and rollin'.

Cursor Collar
Client: Hewlett Packard
Brand: Corporate Branding
Title: "Digital Crime Fighting"
Agency: Goodby, Silverstein & Partners

You can't get the scene out of your head: a cursor arrow moves silently through the air of a seedy European cafe, seizes hold of a suspected felon and drags him through the streets to finally heave him into a police paddy wagon. The tagline emphsizes how much the world's law enforcement agencies now depend upon Hewlett Packard technology.

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