Heavy Night for Lite Beer |
Client: Miller Brewing Co.
Brand: Miller Lite
Title: "Boston Finale"
Agency: Schupp Co., St. Louis
Imagine a reality show that challenges contestants to drink beer all night. Here's the Boston winner of Miller Lite's first "Reality Commercial" competition living out his barroom fantasy with the cameras running.
Chasing Romance |
Brand: GX SUV
Agency: TeamOne Advertising, El Segundo, Calif.
Chasing an elusive cowboy through the woods, this Lexus GX driver ends her journey with a lesson about marriage.
Liquid Crystal TV |
Brand: Aquos TV
Title: "The Other Side"
Agency: Oasis Advertising, New York
To hell with the pretty women and cute children in this spot, get a load of the sculpturally elegant and incredibly thin TV set.
Miss Piggie Goes Uptown |
Brand: MasterCard "Priceless" campaign
Title: "Muppets in the City"
Agency: McCann-Erickson, New York
Miss Piggy and friends step out and put on the Ritz to promote the material joys of city life as well as the priceless nature of plastic money.
WEEK'S MOST REMEMBERED SPOT|
Ford's 3.5 Minute Spot
Client: Ford Motor Co.
Brand: Ford Vehicles
Title: "Fox 24 Ad"
Agency: J. Walter Thompson, Detroit
This is one of the two 3.5-minute spots created for onetime use in the Oct. 29 season premiere of Fox's program 24. The program content also highlighted Ford vehicles. This spot received the highest consumer recall score for the period of Oct. 28 to Nov. 10 in the bi-weekly Intermedia Advertising Group survey.
Brand: Olympus Digital Cameras
Title: "Digital Experience"
Agency: Martin Agency, Richmond, Va.
Marveling at the LCD image display of his new Olympus digital camera, a 12-year-old takes a photo of a shark and then uses the image display to panic smaller fish in another tank.
Client: Cingular Wireless
Brand: Cingular Roll Over Minutes
Agency: BBDO Worldwide, New York
Well, it certainly is literal but it works. BBDO's creatives use a dog rolling over to emphasize Cingular's rollover minutes. Like the telcom, the puppy just keeps on rollin' and rollin'.
Client: Hewlett Packard
Brand: Corporate Branding
Title: "Digital Crime Fighting"
Agency: Goodby, Silverstein & Partners
You can't get the scene out of your head: a cursor arrow moves silently through the air of a seedy European cafe, seizes hold of a suspected felon and drags him through the streets to finally heave him into a police paddy wagon. The tagline emphsizes how much the world's law enforcement agencies now depend upon Hewlett Packard technology.