Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Heineken breaks Hispanic ads

Published on .

Heineken USA, White Plains, N.Y., launched its first integrated marketing push aimed specifically at Hispanics. The $11 million campaign includes three 30-second TV spots that will air on national and local Spanish-language stations in Boston; Hartford, Conn.; Miami, Orlando and Tampa, Fla.; New York; Philadelphia; and Providence, R.I. The bulk of the broadcast and out-of-home media buys will start this month and run through the summer. Radio also is included. Tagline for the campaign is "No cabe duda" ("There's no doubt about it"). Vidal, Reynardus & Moya, New York, handles.

Copyright April 1999, Crain Communications Inc.

Most Popular
In this article: