In its latest feature film tie-in, Heineken USA, White Plains, N.Y., on Nov. 6 breaks an ad campaign tied to the new James Bond film "The World Is Not Enough." The :30 TV and radio spots depict Bond's aged gadget man "Q" describing gadgets he's concocted to help him enjoy Heineken, the No. 2 import beer in the U.S. Print ads show a chilled bottle of Heineken with the tag, "Some things shouldn't be shaken or stirred," along with the movie's name and opening date. The ads were created by Lowe
Lintas & Partners Worldwide, New York. This is the third feature film marketing tie-in for Heineken, following 1997's "Tomorrow Never Dies" and last summer's "Austin Powers: The Spy Who Shagged Me." Last year, Heineken spent $15 million on measured media, according to Competitive Media Reporting.
Copyright November 1999, Crain Communications Inc.