HEINZ TO BOOST AD SPENDING BY $100 MILLION

Increase due to Spin-off of Tuna and Pet Food Brands

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NEW YORK (AdAge.com) -- H.J. Heinz Co., Pittsburgh, said it plans to spend an extra $100 million on advertising globally
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next year on its remaining brands.

The increase is due to debt reduction spawned by its planned spin-off of its Starkist tuna and various pet-food brands to Del Monte Foods.

Heinz spent $86.5 million in U.S. measured media last year, down 5% from 2000, according to Taylor Nelson Sofres' CMR.

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