H.J. Heinz Co., Pittsburgh, this week breaks its ketchup campaign, part of a $50 million global account Leo Burnett
USA, Chicago, won in October 1998. The work will appear on network, syndicated and cable TV as well as in adolescent-targeted magazines. Ads show the Heinz ketchup bottle with an altered label, with lines such as "Plays rough with Tater Tots'' and "Put some on something weird like a shoe or a cousin.''
Copyright October 1999, Crain Communications Inc.