Heinz creates Euro marketing roles

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HAYES, Middlesex -- H.J. Heinz Co. has created a new topflight European marketing position in its biggest business unit - grocery - as part of a restructuring along category management lines covering all its European markets.

Eric Salamon, previously general manager for U.K. sauces, has been appointed general manager, corporate marketing European grocery, based in Hayes, Middlesex.

Mr. Salamon will "act as the custodian of Heinz positioning for grocery across Europe," according to the company, and will be responsible for the strategic development of consumer communications. The remit includes advertising, PR and corporate initiatives. He will report to Robert Bailey, director sales and corporate marketing European grocery.

In addition, Jane Edwards (formerly St Clair-Miller), has transferred from general manager, corporate marketing U.K. grocery, to general manager, European sauces.

Nigel Clare, Heinz European grocery managing director, says the moves are "a significant step in globalizing the Heinz brand.

"With this latest organizational development, the business has a leadership team, an organizational structure and category management processes that will drive our double-digit earnings growth across Europe."

Grocery is the only business unit to have a dedicated executive responsible for corporate marketing across Europe. Grocery includes products such as ketchups, sauces and canned foods.

The other units are infant feeding, frozen and chilled and food service. Overlaying that business unit structure are eight core global categories such as convenience meals and ketchups, sauces and condiments.

Heinz sales across Europe for the year to April 1998 were $2.4 billion.

Copyright August 1998, Crain Communications Inc.

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