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Heinz delivers $30 mil account to Burnett

Published on .

H.J. Heinz Co. has awarded Leo Burnett Co., Chicago, its $25 million to $30 million global convenience meals business encompassing pasta, beans and soups. The win follows the company's $50 million consolidation of its global ketchup business at Burnett in October. Also competing for the convenience-meals business, formerly handled by local agencies, were: Bates Worldwide; Foote, Cone & Belding; and J. Walter Thompson Co., all New York.

Copyright March 1999, Crain Communications Inc.

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