H.J. Heinz Co. has awarded Leo Burnett
Co., Chicago, its $25 million to $30 million global convenience meals business encompassing pasta, beans and soups. The win follows the company's $50 million consolidation of its global ketchup business at Burnett in October. Also competing for the convenience-meals business, formerly handled by local agencies, were: Bates Worldwide; Foote, Cone & Belding; and J. Walter Thompson Co., all New York.
Copyright March 1999, Crain Communications Inc.