Heinz forms specialty pet food unit

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Heinz North America, Pittsburgh, formed a new Heinz Specialty Pet Food unit to focus on building pet food brands, such as Innovative Veterinary Diets and Nature's Recipe, that are marketed directly to pet stores and veterinarians. The new business, to be headed by General Manager David Rosenthal, "allows us to place the resources behind this [growing specialty pet food] category to drive growth and market share,'' according to a statement by Brian Falck, president-CEO of Heinz Canada, to whom Mr. Rosenthal will report.

Copyright September 2000, Crain Communications Inc.

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