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Heinz restructuring might cause review

Published on .

H.J. Heinz Co., currently in the midst of a $20 million global convenience meals review, is expected to consolidate other accounts worldwide as a consequence of its restucturing announced last week. It's believed Heinz will seek to consolidate globally its tuna, frozen foods and pet food brands with a single agency soon, although a spokesman said there are no plans to do so "at this stage." Shops competing in the current review are Foote, Cone & Belding; Bates USA; and J. Walter Thompson USA, all New York, along with Leo Burnett USA, Chicago.

Copyright February 1999, Crain Communications Inc.

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