The deal calls for MSN to provide things such as content integration, ad effectiveness research, cross-media promotions and sampling for the brands. The cross-media aspects of the deal include advertising on MSNBC.com, NBC's Today show and Microsoft's WebTV. Helene Curtis will also provide content to MSN's WomenCentral. WPP Group's J. Walter Thompson's digital @jwt unit in Chicago created some of the Helene Curtis efforts. Financial terms of the deal were not disclosed.
Copyright April 2001, Crain Communications Inc.