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HELENE CURTIS EXTENDS HAIR CARE PACT WITH MSN

Published on .

(April 16, 2001) -- Unilever will announce today that it has extended its marketing agreement with Microsoft Corp.'s MSN network of Internet services for its Helene Curtis hair care brands including Thermasilk, Salon Selectives and Finesse. All told, the MSN sites have 230 million unique users on the Web.

The deal calls for MSN to provide things such as content integration, ad effectiveness research, cross-media promotions and sampling for the brands. The cross-media aspects of the deal include advertising on MSNBC.com, NBC's Today show and Microsoft's WebTV. Helene Curtis will also provide content to MSN's WomenCentral. WPP Group's J. Walter Thompson's digital @jwt unit in Chicago created some of the Helene Curtis efforts. Financial terms of the deal were not disclosed.

Copyright April 2001, Crain Communications Inc.

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