Helene Curtis readies Salon Selectives extension

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Unilever's Helene Curtis unit will introduce an extension of its Salon Selectives haircare line targeted at colored hair this summer. Salon Selectives Color Shield shampoos and conditioners will be in stores in June, backed by a TV and print campaign. DDB Needham Worldwide, Chicago, is the agency for Salon Selectives. A company spokeswoman would not disclose spending, but Helene Curtis spent $38 million on Salon Selectives in the first 11 months of 1998, according to Competitive Media Reporting.

Copyright February 1999, Crain Communications Inc.

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