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Henkel acquires Colgate’s Mexican detergents

Published on .

Henkel announced it's acquiring Colgate-Palmolive Co.'s Mexican laundry-detergent business for an undisclosed price - the European consumer-products giant's latest move to expand in the Americas. Y&R Advertising had handled Colgate's Mexican detergent business; Henkel did not disclose who would receive the assignment. The deal comes as Dial Corp., which also competes in laundry detergents in Latin America, scales back its joint venture with Henkel, which included the discontinued Purex Advanced laundry detergent in North America. Henkel also owns a 27% stake in Clorox Co., which markets laundry additives in the U.S. and Latin America.

Copyright December 2000, Crain Communications Inc.

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