HAMBURG -- Henkel's new subsidiary haircare marketer Schwarzkopf, based in Hamburg, has named WAS Cologne to its international beauty parlour account, which Grey-owned KM Wolff Hamburg lost.
Pitching for the assignment had been Scholz & Friends Hamburg and Grothgar, Manchot & Partner Duesseldorf.
WAS won the business because of its many year's experience in this market sector: the agency handled Wella's beauty parlour line for a decade.
Schwarzkopf is relaunching the entire line and will present the revamped products during the "Hair's Beauty" trade fair in April under the Schwarzkopf Professional brand.
Copyright January 1997, Crain Communications Inc.