Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Henkel taps DDB Needham

Published on .

Henkel, Duesseldorf, assigned DDB Needham Worldwide to handle a new international corporate campaign estimated at $15 million. Also pitching were Rempen & Partner and TBWA Worldwide. The final shoot-out was between DDB Needham and TBWA. The Duesseldorf and New York offices of DDB Needham jointly created the strategy for the international campaign, due to run mostly outside Germany. The corporate account win is an important one strategically for DDB Needham, giving it a foothold in all of Henkel's main areas of business: detergents, cosmetics, glue and corporate.

Copyright January 1999, Crain Communications Inc.

Most Popular
In this article: