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Herbal Essences plans extension

Published on .

Bristol-Myers Squibb Co.'s Clairol, Stamford, Conn., will introduce a dandruff-fighting extension to Herbal Essences with $12 million in ad and promotional support. The Herbal Essences Anti-Dandruff Therapy Line of shampoo and conditioner will be on shelves in May. Kaplan Thaler Group, New York, handles Herbal Essences.

Copyright January 1999, Crain Communications Inc.

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