Bristol-Myers Squibb Co.'s Clairol, Stamford, Conn., will introduce a dandruff-fighting extension to Herbal Essences with $12 million in ad and promotional support. The Herbal Essences Anti-Dandruff Therapy Line of shampoo and conditioner will be on shelves in May. Kaplan Thaler Group
, New York, handles Herbal Essences.
Copyright January 1999, Crain Communications Inc.