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Hershey extends Bites line

Published on .

Hershey Foods Co., Hershey, Pa., in December will launch new varieties of its successful Bites line, based on its Kit Kat and Heath candy bars. The two products will be supported with an estimated $10 million TV and print campaign in March that focuses on the overall brand but emphasizes the new varieties. DDB Worldwide, New York, handles.

Copyright September 2000, Crain Communications Inc.

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