Hershey Foods Corp. this spring will launch a trio of line extensions. New Twizzlers Twist-n-Fill, chewy, fruit-filled licorice, ships in May and will be backed by a TV and print campaign from Ogilvy & Mather, New York, beginning in July. A new full-size version of Kit Kat called Big Kat will receive print and TV ads in June. For new Jolly Rancher Chewmongus, shipping in late May, Hershey will use promotions and its Internet site (www.hersheys.com) to supplement an overall Jolly Ranchers brand campaign that bows in April.
Copyright February 2000, Crain Communications Inc.