Hershey Foods Corp., Hershey, Pa., is rolling out Hershey's Bites, bite-size versions of four of its candy bars. The four are Hershey's With Almonds, Almond Joy, Cookies 'n' Creme and Reese's Peanut Butter Cups. Ad support begins next month and includes TV, print, free-standing inserts and in-store advertising. DDB
Needham Worldwide, New York, handles.
Copyright January 1999, Crain Communications Inc.