Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Hershey rolls bite-size candy

Published on .

Hershey Foods Corp., Hershey, Pa., is rolling out Hershey's Bites, bite-size versions of four of its candy bars. The four are Hershey's With Almonds, Almond Joy, Cookies 'n' Creme and Reese's Peanut Butter Cups. Ad support begins next month and includes TV, print, free-standing inserts and in-store advertising. DDB Needham Worldwide, New York, handles.

Copyright January 1999, Crain Communications Inc.

Most Popular
In this article: