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Hershey rolls hard candy

Published on .

Hershey Foods said it will begin a national rollout this month of TasteTations, the company's first hard candy. The candy comes in four flavors--caramel, butterscotch, peppermint and chocolate--and in 5-ounce, 7-ounce and 11-ounce bags and in 1.8-ounce rolls. TasteTations will be supported by TV and print advertising from DDB Needham Worldwide, New York, plus a sampling program.

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