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Hershey unveils new Reese's snack

Published on .

Hershey Foods Co. said it is rolling out Reese Sticks wafer bars, a line extension of Reese's peanut butter cups with the addition of a wafer. The introduction will be supported by TV and print advertising, coupons and sampling breaking in April from Reese's agency Ogilvy & Mather, New York. The TV spot shows a peanut butter cup going into a sawmill and being cut into wafer-size sticks.

Copyright February 1998, Crain Communications Inc.

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