Hertz to break new ads

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Hertz Corp., Park Ridge, N.J., this month launches its biggest multimillion-dollar print push aimed at business customers. Moss/Dragoti, New York, created several executions, which are breaking in business and news magazines as well as national newspapers and business-trade books. The ads tout the car rental marketer's time-saving services and continue the tag "Hertz exactly." DDB Needham Worldwide buys media.

Copyright March 1999, Crain Communications Inc.

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