Hertz Corp., Park Ridge, N.J., this month launches its biggest multimillion-dollar print push aimed at business customers. Moss/Dragoti, New York, created several executions, which are breaking in business and news magazines as well as national newspapers and business-trade books. The ads tout the car rental marketer's time-saving services and continue the tag "Hertz exactly." DDB
Needham Worldwide buys media.
Copyright March 1999, Crain Communications Inc.