Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Hertz to break new ads

Published on .

Hertz Corp., Park Ridge, N.J., this month launches its biggest multimillion-dollar print push aimed at business customers. Moss/Dragoti, New York, created several executions, which are breaking in business and news magazines as well as national newspapers and business-trade books. The ads tout the car rental marketer's time-saving services and continue the tag "Hertz exactly." DDB Needham Worldwide buys media.

Copyright March 1999, Crain Communications Inc.

Most Popular
In this article: