Hertz Corp., Park Ridge, N.J., launched four new Web sites in different languages. The new sites for German
have information on services and permit visitors to enroll in affinity programs. But reservations must still be made in English, which Hertz said it will translate to the other languages over the next 12 months. The rental car marketer said the sites were developed internally. The marketer operates in over 140 countries.
Copyright January 1999, Crain Communications Inc.