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Hertz may send acc't to DDB Needham, Lowe

Published on .

Hertz Corp. is said to be considering shifting its $50 million account to Omnicom Group's DDB Needham Worldwide or Lowe & Partners/SMS. The move would come after Omnicom completes its acquisition of GGT Group, the owner of Wells BDDP, Hertz's media agency of record, and creative AOR Moss/Dragotti. A Hertz spokeswoman said, "We have no plans to leave Wells."

Copyright March 1998, Crain Communications Inc.

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