Hertz Corp. is said to be considering shifting its $50 million account to Omnicom Group's DDB
Needham Worldwide or Lowe
& Partners/SMS. The move would come after Omnicom completes its acquisition of GGT Group, the owner of Wells BDDP, Hertz's media agency of record, and creative AOR Moss/Dragotti. A Hertz spokeswoman said, "We have no plans to leave Wells."
Copyright March 1998, Crain Communications Inc.