Special technology: Shockwave
Sites where the banner appeared: CNET, News.com, PC World
Cool factor: Banner is a live-action Pong game, complete with quirky comments from the ad's overly caffeinated developer scrolling along the top.
Creative: In-house, with DotCom Development, New York
Special technology: Embedded search
Sites where banners appeared: Women's Wire, Yahoo!, Weather Channel
Cool factor: Electronic forms inside the banner let users search Epicurious or Swoon for information without having to be on the sites themselves.
Creative: In-house, with i-traffic, New York
Special technology: GIF animation
Sites where the banners appeared: Yahoo!, Disney.com
Cool factor: One of the 101 Dalmatians leaps around inside the banner, alerting users to click for more information.