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HEWLETT-PACKARD'S MOPIER: EPICURIOUS AND SWOON: THE DISNEY STORE

Published on .

http://www.hp.com

Creative: In-house, with Red Sky and Goodby Silverstein & Partners, both San Francisco

Special technology: Shockwave

Sites where the banner appeared: CNET, News.com, PC World

Cool factor: Banner is a live-action Pong game, complete with quirky comments from the ad's overly caffeinated developer scrolling along the top.

http://www.epicurious.com

http://www.swoon.com

Creative: In-house, with DotCom Development, New York

Special technology: Embedded search

Sites where banners appeared: Women's Wire, Yahoo!, Weather Channel

Cool factor: Electronic forms inside the banner let users search Epicurious or Swoon for information without having to be on the sites themselves.

http://www.disneystore.com

Creative: In-house, with i-traffic, New York

Special technology: GIF animation

Sites where the banners appeared: Yahoo!, Disney.com

Cool factor: One of the 101 Dalmatians leaps around inside the banner, alerting

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