×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

HGTV opens drive

Published on .

Home & Garden Television next week begins its first marketing campaign. TV and national cable, plus ads in shelter publications and newspapers, are on the schedule. Promotions will tie in with design centers, hobby and garden clubs and chapters of the National Association of Home Builders. Lewis Advertising, Birmingham, Ala., is the agency. HGTV, owned by the E.W. Scripps Co., currently reaches 12 million-plus homes.

Most Popular
In this article: