High court to hear dental ad case

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The U.S. Supreme Court today agreed to review a 1996 Federal Trade Commission decision ordering the California Dental Association to limit its dentist advertising rules to issues involving falsehoods or deceptions. The FTC said the dental association rules limited price and quality of service advertising and interfered with truthful advertising of senior citizen discounts. The dental association is charging the FTC has no authority over non-profit organizations. The U.S. Court of Appeals for the Ninth Circuit in San Francisco last October upheld the FTC decision.

Copyright September 1998, Crain Communications Inc.

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