HIGH (IMPACT) STYLE

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"A model of [dress] consistency is financial analyst Jim Cramer; on his hit [CNBC] cable show `Mad Money,' Cramer is a whirling, high-energy exponent of fast-response investing. He reinforces his style by not only moving quickly around the stage floor and pounding the table but also by projecting an informal, almost chaotic appearance, which is characterized by a rumpled, seemingly sweat-drenched, rolled-up-sleeve dress shirt with an askew tie....

When clothes are used to define character ... they become an extension of the aspirant's personality and brand positioning. In their best possible use, they become trademarks..."

-From "High Visibility: Transforming Your Personal and Professional Brand," third edition, by Irving Rein, Philip Kotler, Michael Hamlin and Martin Stoller, McGraw-Hill, 2006 Excerpted with permission.

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