High-profile trio forms agency

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A trio of high-profile international advertising executives is launching an agency in London. The founders are Simon Anholt, 38, a former chairman of World Writers; Marc Cave, 35, exec VP of the Lowe Group; and Joakim Jonason, 42, creative director of Swedish hot shop Paradiset DDB, which he founded 10 years ago. The new agency is to be called Cave Anholt Jonason, "at least for the time being. Once we get to know the business properly, we might decide to give it a new name," Mr. Anholt said. The agency will have a multicultural team of creatives, planners and account managers, recruited from all over the world but based in a single office in London. "Our aim is to prove that international advertising can be the most creative and most effective advertising in the world, and to provide companies with the first serious alternative to the big multinational agencies," Mr. Anholt said.

Copyright October 2000, Crain Communications Inc.

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