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Hilfiger's newest line to target young women

Published on .

Tommy Hilfiger Corp. will launch a line of junior dresses and sportswear aimed at 15-to-24-year-old females for spring 2000. The new business, Tommy by Tommy Hilfiger, will be headed by John Kourakos, president of Hilfiger's Tommy Jeans unit. Marketing plans won't be set for another six months, but the line will have its own identity and in-store shop within department stores, he said.

Copyright January 1999, Crain Communications Inc.

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