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Hill Holliday set to win Riggs, Dun & Bradstreet

Published on .

Hill Holliday/Altschiller is in negotiations for two estimated $5 million to $7 million accounts, for Dun & Bradstreet and Riggs Bank, according to executives close to the situations. Grey Direct, New York, had handled some direct marketing duties for Dun & Bradstreet. Riggs Bank had previously used various shops on a project basis. A Riggs spokeswoman confirmed the bank is reviewing its advertising, but declined to elaborate.

Copyright August 1998, Crain Communications Inc.

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