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HILLSIDE CHALLENGE

Published on .

Kia Motors America pushes boundaries in "Cabin," a 2000 model-year ad breaking today. The :30 from Goldberg Moser O'Neill, San Francisco, pits the Sportage SUV against the Honda CRV, and shows a couple heading to a remote cabin in the Kia, followed by a couple in a CRV. As the Honda is unable to navigate an incline, voice-over says: "The Honda has an ordinary car chassis, and that can affect your performance." The passenger in the Honda tells the driver: "It's OK.
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