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Hilton Hotels sends $40 mil acc't to Bozell

Published on .

Hilton Hotels the week of the 16th is expected to award its estimated $40 million account to Bozell Worldwide, Costa Mesa, following a lengthy review conducted by Select Resources International, West Hollywood. Dailey & Associates, Los Angeles, and Zenith Media, New York, were the U.S. incumbents. Other finalists included Y&R Advertising, San Francisco, and Bates USA, Irvine.

Copyright February 1998, Crain Communications Inc.

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