HILTON LAUNCHES $15 MILLION KID CAMPAIGN

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(April 13, 2001) -- Hilton Hotels Corp. launches an estimated $15 million campaign April 18 for its Embassy Suites line that targets children, who may influence family vacation decisions. The TV effort starts on Nickelodeon and could segue to other national cable outlets. The creative from Omnicom's TBWA/Chiat Day, New York, features a 10-year-old boy named "Austin" who's excited about having his own room. Hilton has a three-year ad deal with Nickelodeon for Embassy.-- David Goetzl

Copyright April 2001, Crain Communications Inc.

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