Hindustan Lever puts India's biggest media account up for review

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BOMBAY -- Hindustan Lever, Anglo-Dutch marketer Unilever's Indian flagship, has put its $50 million media planning and buying account up for review.

Pitches have been seen from Ammirati Puris Lintas India, Ogilvy & Mather and Hindustan Thompson Associates, all Lever agencies. Thompson, a subsidiary of J. Walter Thompson Co., currently handles the media account through its Fulcrum arm.

"Our media buying and planning was always done by Hindustan Thompson. But the account's up for review with the agency's three-year contract close to an end," says Debashis Ray, communications manager at Lever in Bombay.

As India's largest media planning and buying account, the Lever win would add substantially to Lintas' and O&M's billings and could narrow the lead between Thompson and Lintas, No.1 and No. 2 respectively among local ad agencies.

Lintas' Initiative Media arm currently is the largest media planning and buying entity in India.

Mr. Ray says no decision has been taken yet.

Copyright March 1998, Crain Communications Inc.

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