Bragman is the second PR shop to make such a move. Just weeks ago Edelman drafted Ferris Thompson, a former studio and talent agency executive, to launch a branded entertainment unit.
Mr. Scott leaves his partnership at branded-entertainment company Matter, New York, to accept the role of senior VP-general manager of Bragman's New York office.
His charge will be three-fold: operational; client service for New York-managed brands such as General Motors Corp. and Columbia House; and the extension of event-marketing properties at the Super Bowl, Oscars, Grammys and NBA All-Star game into media platforms such as TV specials as well as general new business.
"Doug's got a great overarching understanding and appreciation for nontraditional marketing, but at the same time, he's been smart in his ability to amplify his message through traditional publicity," said Los Angeles-based Michael Nyman, CEO, Bragman.
Andy Marks, Mr. Scott's partner will continue as principal of Matter.
Mr. Nyman said one thing Bragman will not do is get into the TV deficit-financing business. "We're not seeking to do anything revolutionary. We're marketers and that's how we're moving forward."