TV, radio, magazine, newspaper, out-of-home and interactive ads and Web sites targeted at U.S. Hispanic consumers that broke between May 1, 2002 and April 30, 2003 are eligible. Direct-marketing pieces will be accepted for the first time, in recognition of a growth category. Ad Age conducts the Hispanic awards in cooperation with the Association of Hispanic Advertising Agencies, but agencies do not have to be AHAA members to enter.
Last year's Best of Show winner was the "Traducciones" campaign for Heineken beer by the Vidal Partnership, New York. Agencies won Gold Awards for their creative work for American Airlines, McDonald's Corp., Procter & Gamble Co. and Viacom's MTV Latin America. The awards were presented at a gala show organized for Ad Age and AHAA by Joe Zubi at Zubi Advertising and attended by more than 500 people at Miami's Nikki Beach Club.
Entry forms can be downloaded from AdAge.com. The deadline for entries is May 19, 2003. Winners will be announced in a special report in the Sept. 15 Ad Age and at a Sept. 13 awards dinner in Los Angeles at the close of AHAA's semi-annual conference.