Hispanic Internet audiences growing

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Spanish- and Portuguese-speaking audiences spend an average of 10.4 hours online each week, up from 8.2 hours in 1998, according to results of the second annual user study from StarMedia Network, an Internet content provider. The study also found that 50% of Spanish- and Portuguese-speaking users have home Internet connection speeds of a 56K modem or faster, up from 33% in 1998; 42% have shopped online in the past 12 months. Overall, U.S. users spent about 8 hours online a week in 1999, according to Jupiter Communications, up from 6 hours in 1998, according to eMarketer.

Copyright April 2000, Crain Communications Inc.

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