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Hispanic magazines to launch

Published on .

Editorial Televisa, Miami, will launch two new titles for the U.S. Hispanic market in 1996, Enrique Perez, international advertising director, told attendees at the Se Habla Espanol Conference in Miami on Wednesday. Deporte Internacional, a bi-weekly sports magazine, will target young Hispanic males. Automovil Panamericano will target the same market, as a bi-monthly car magazine. At the conference, Leo Burnett USA, Chicago, won a Hispanic Businesses Award of Excellence for "Coffee Cup," a Spanish-language magazine ad for United Airlines.

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