New Hispanic shop

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Nick Mendoza, founding partner of Mendoza, Dillon y Asociados, and Susana Rendon McHugh, principal at Ad Rendon y Asociados, have partnered to create Mendoza, Rendon & Amigos, Newport Beach, Calif., specializing in Hispanic marketing. Ms. Rendon-McHugh will be chairman-CEO; Mr. Mendoza, who left his former agency in the 1980s to form his own production company, will be president and creative director. Clients include Nissan Motor Corp., Blue Cross of California and Philip Morris Cos.

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