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Historic Decline in Soft-Drink Sales to Continue

An Interview With Ad Age Beverage Reporter Kate MacArthur

By Published on .

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NEW YORK (AdAge.com) -- Last week's report that U.S. soft-drink volume sales had declined for the first time in 20 years is just the beginning of a trend that will continue in a world were the beverage market is fragmenting nearly as fast and dramatically as the media market.
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