Hitachi recruits JFK for new print ads

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Hitachi PC Corp. breaks a $1.3 million print campaign Dec. 3 for its new high-end notebook line featuring a photo of President Kennedy near his phone on Air Force One. "Since 1960," the headline reads, "no president has ever been out of contact with the rest of the world. (Should you operate any differently?)" Seiniger Advertising Group, Beverly Hills, created the campaign.

Copyright November 1996, Crain Communications Inc.

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