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HITTING RACISM;PSA CAMPAIGN FOCUSES ON CHILDREN

Published on .

[Chicago] The 4-year-old Partnership Against Racism is releasing within a month a national public service advertising campaign themed, "Racism is our disease. Don't infect the kids, OK?"

The communications group, headed by Founder-Creative Director Lowell Thompson-formerly with J. Walter Thompson USA, Leo Burnett USA, DDB Needham Worldwide and Foote, Cone & Belding-also is distributing a color poster to schools. It features a Norman Rockwell-style image of the multicultural Chicago Children's Choir, with the headline: "Well, now you know at least one place in America where the races are in harmony."

The partnership also will release print ads specifically for national religious and secular magazines.

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